Monday, May 7, 2007

Google Could Change the Way We Live




If there's ever a time you need to search for something on the 'net, chances are you Google it. The website with the ever so simple homepage: a search box and a few options. Who would possibly think that the company that owns that humble stop on the web could change the way we live? And how could it happen? Well, it's already started, my friends.

To start with, Google owns this blog site, which is tied to my Gmail account, which is tied to my Google Earth, my YouTube account, and probably more. And Google can remember my search queries for who knows how long. Google dominates in the online advertising market, using the same servers that you use to search for content on the web. And now Google wants to get into other media forms, namely TV and broadcast Radio. If IPTV (Internet Protocol Television) ever takes off, Google could deliver consumer-specific content to right your Internet-connected TV. For example, if your hobby was classic muscle cars, Google could deliver ads for car care products, and maybe even user-created commercials, thanks to YouTube (also owned by Google).

Imagine this: a future where cars have RFID chips in them, identifying you, as the driver. You drive by an electronic billboard with an RFID receiver, which now knows that you, a muscle car fan, are near. The billboard changes its ad to Turtle Wax, because it's server knows your hobby. Then, your radio changes to commercials, but they are customized for you. This commercial is created by the owner of a fully restored classic, your favorite model in your favorite color. Thanks to the Internets cheap content creation, the owner of your dream car can now advertise the sale of his car. These services were all provided by Google, or some similar entity with alot of information at it's hands. This is information that you and other users on the Internet have willingly given up to these information powerhouses.

I'm not being paranoid about all this information being used to make money (its already happening). I'm just enlighting you, the reader, on a possiblity of what the future might behold. This is not necessarily bad, unless you don't like the idea of corporate entities knowing everything about you, and possibly where you are at any time. If you hate advertising now, just wait. And if you don't mind advertising, it probably won't be long befure Google rolls out TV ads.

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